Ribs and Barbie dolls

I read at Boing Boing:

Mattel is suing to shut down a BBQ joint in Quebec called "Barbie's," on the grounds that very stupid children might wander alone into the bar/restaurant and order ribs under the mistaken impression that they have something to do with the Barbie dolls. Mattel: "we think our customers are morons(TM)".

I guess I understand Mattel's concern.
What if people find out that ribs sold at Barbie's are floating ribs (that is, false ribs) previously removed from Barbie dolls? Haven't you noticed those small waists?